Aadi month gold buying: tradition meets smart timing

Aadi (mid-July to mid-August) is Chennai's great gold month — showrooms compete hardest, and tradition holds that gold bought in Aadi multiplies. Here's how to make the most of it.

Why Aadi offers are real

Jewellers clear inventory ahead of the festive season, so making-charge discounts run deepest now. At Meridian the discount is always a separate line on the bill — the gold rate itself is the same live market rate we publish every morning.

Smart-timing checklist

• Track the rate for a week on our live rates board before buying.
• Buying for a future wedding? Use Book My Gold to lock today's rate with a small advance.
• Building slowly? An 11-month Swarna Nidhi instalment during Aadi starts your passbook at festival rates.